Insight: Marketing + Communications

We’re so often caught up with details that simply aren’t that important. Let's focus on what matters - what we should really be remembered for.

If you're doing the work necessary to deliver sustainable projects, you should shout about it. But beware of overselling yourself, the consequences can be disastrous.

As humans, we’re highly exploitable. Visuals can be carefully crafted to help brands jive with their target audience.

Ever wondered if your marketing budget is working for you? Learn how to measure your impact and reach your marketing goals in this short blog.

The past three days have been eye-opening to say the least. Here is a quick rundown of our biggest talking points from the conference.

In our industry, silence isn't golden. Staying quiet on the pressing issues that shape our world is no longer a viable option.

In the near future, familiarity with the technology will be a pre-requisite of any professional job role.

There was an undeniable buzz reverberating throughout the conference as it celebrated its burgeoning growth, doubling in size from the previous year.

There are lots of reasons for making an investment in your business’ brand, and it’s usually for growth. However, more and more, we are approached by business leaders looking for help in preparing for their exit, whether that’s for sale, an MBO, or employee ownership.

In design and construction, the importance of strong foundations cannot be overstated. They tend to make up 10% of a project's cost, but account for 90% of its risk. This concept extends far beyond just buildings.

It's a chicken and egg scenario. What comes first? The marketing strategy that helps you bring in more revenue? Or the revenue that helps you afford the marketing?

MIPIM 2023 has come to an end. What's new, what's more of the same and what does it all mean for the future of the built environment?

Across the world, the property industry is preparing to down tools and gather in the south of France.

A large part of public relations is getting third parties to take your message and put it out into the world.

Branding is a crucial aspect of any successful venture, and an important tool used to tell the story of a product, service, or place.  

AI is the initialism on everyone’s lips at the moment. Where it was previously the reserve of science fiction writers, it has now hit the mainstream with a slew of market-ready tools for every Tom, Dick and Harry to get their hands on.

We all tell stories about ourselves and our businesses. These stories can be helpful and see you through tough times, or they can create unhelpful definitions that leave you stagnating.

With the right plan, opportunity can be found on the stormiest of seas.

Development is evil, developers are nasty capitalists who want to build, build, build with no thought for the climate crisis or the communities and places that they’re building in. In fact, the opposite is true.

It’s COP27 this week. At this stage in our efforts to combat climate change, one would hope we’d have a more positive message to take into the conference. Instead, it all feels a bit glum.